News & Views

Praise From A Client

“Pacific Strategies has been instrumental in developing and executing the Commission’s social media strategy and assists with writing, message development and positioning.”

Michael Ruane, Executive Director
Children and Families Commission of Orange County.

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PS Principal Addresses Emerging Media Conferences

Last week, Pacific Strategies principal Matthew Cunningham participated in two panel discussions on the role of emerging media in politics, policy and governance.

On Wednesday, Cunningham was part of a RightOnline panel in Sacramento, organized by Americans for Prosperity as part of a training seminar to teach activists how to harness emerging media tools like blogs, FaceBook and Twitter to advance their causes.

On Friday, Cunningham joined IHateTheMedia.com founder Jim DeYong and others to speak to the California Women’s Leadership Association about the impact of emerging media, and offer insights into how to interact with blogs and other emerging media actors on the political stage.

Cunningham is a regularly invited to address conferences, luncheons and other events on topics related to emerging media. If your organization is considering including an emerging media segment or element to a future conference or event, Cunningham is available to speak, or assist in planning the program.

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Health Care Agencies Turning To Twitter

From the invaluable PublicCEO.com:

In fighting the spread of the H1N1 influenza virus, county health agencies are turning to new weapons — social media such as Twitter and Facebook — to get the public’s attention.

“The big change in communications is that, traditionally, it was: ‘We’re the expert, listen to us, this is what you should do,’” said Kerry Shearer, communication and media officer for Sacramento County Public Health. “Now people turn to the Internet, they’re getting … a variety of information and they’re weighing the information there.

“It’s really a change in the way people collect information and it’s essential for public health agencies to be part of that conversation.”

SacPublicHealth’s Twitter site is on top of it, whether it’s a tease to a Web page with flood preparedness tips Jan. 21 or dozens of Tweets from H1N1 virus clinics giving timely reports about there being no lines. It culminated in a Jan. 15 Tweet thanking volunteers, staff and the community for pulling off 35 successful clinics with 42,000 people vaccinated.

You can read the rest of the article here.

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